VexelX · Publisher intelligence

Everything a great analyst knows.
None of the limits.

VexelX is the always-on data analyst for gaming and advertising. Fifteen years of operator expertise at machine speed — connecting your game, UA and ad-monetization data, cutting the noise, and flagging what needs you before you ask.

Try VEX See what waiting costs

Deterministic numbers Read-only by design Never acts without you

Built to speak the language of your stack

  • AppLovin MAX
  • Google AdMob
  • Unity LevelPlay
  • ironSource
  • Liftoff
  • Mintegral
  • DT Exchange
  • Chartboost
  • Pangle
  • Vungle
  • Moloco
  • Adjust
  • AppsFlyer
  • Singular
  • PostgreSQL
  • MySQL / MariaDB
  • Amazon Redshift
  • Google BigQuery
The cost of finding out late

The most expensive problems are the quiet ones

A broken placement. A misconfigured floor price. A campaign silently overspending. The issue isn't that these happen — it's how long they go unseen. Take a $3,000-a-day leak.

Caught same day −$3K

Annoying. Fixed by lunch. A single line in tomorrow's briefing, already resolved.

Caught after a week −$21K

Someone finally notices the trend line. The post-mortem takes longer than the fix did.

Caught after a month −$90K

A six-figure hole in the quarter — for a problem that took minutes to fix.

VEX reads every metric every day, so a leak like this is a same-day line, not a month-end surprise. In one real incident, a single catch was worth more than a year of VexelX — the story.

How VEX works

From raw data to a decision. Every morning.

Every morning VEX pulls your network, MMP and store exports and turns each row into a metric it already knows — and what drives it. It tests every candidate cause against its own baseline, clears the ones the numbers rule out, and hands you the one that survives, with the lever that fixes it.

01 · The raw report

Raw export · AppLovin · AdMob · Unity · Mintegral

Synced 06:00 UTC

DateNetworkOSCountryFormatImpressionseCPMRevenue
11 AugAppLovinAndroidUSInterstitial1,284,310$11.42$14,667
11 AugAppLoviniOSUSInterstitial612,904$18.90$11,584
11 AugAdMobAndroidUSRewarded948,122$14.05$13,321
11 AugUnityAndroidDEInterstitial402,318$7.88$3,170
12 AugAppLovinAndroidUSInterstitial1,291,077$7.08$9,141
12 AugAppLoviniOSUSInterstitial618,455$18.72$11,577
12 AugAdMobAndroidUSRewarded951,660$13.97$13,295
12 AugMintegralAndroidBRBanner2,104,776$0.92$1,936
13 AugAppLovinAndroidUSInterstitial1,288,540$7.02$9,046
13 AugAppLoviniOSUSInterstitial621,032$18.81$11,682
13 AugUnityAndroidDEInterstitial398,271$7.81$3,110
13 AugAdMobiOSGBRewarded288,410$16.30$4,701
13 AugMintegralAndroidBRBanner2,098,113$0.90$1,888

3 sources · 41 columns · 168,240 rows

Showing 13

02 · Into the brain

  1. 1 · Acquire

    • Installs
    • UA spend
    • CPI

  2. 2 · Keep

    • Retention D1
    • Retention D7

  3. 3 · Audience

    • DAU
    • MAU

  4. 4 · Inventory

    • Impressions
    • Fill rate

  5. 5 · Monetise

    • eCPM
    • Ad revenue
    • ARPDAU

03 · It checks everything

Every metric, and what drives it. Every candidate cause, checked against its own baseline. Eleven clear. One doesn’t.

04 · The culprit

eCPM −38%
revenue ÷ impressions × 1000
geo mix
country tier dilution
cleared
format mix
rwd > int >> banner
cleared
ad network
demand partner
platform
iOS 1.5–3× Android
cleared
seasonality
Q4 ↑ · Jan ↓
cleared

eCPM WoW by network

AppLovin−34%
Unity−3%
ironSource+1%
AdMob−2%
Mintegral0%
Floor Settings
AppLovin · min eCPM floor

Ad revenue −11%→eCPM −38%→ad network→AppLovin −34%→Floor Settings

05 · The answer

Example briefing · Ad monetisationCritical

$18.4K/wk at risk → $12.9K from AppLovin

Ad revenue fell 11% week on week. eCPM is the only driver that moved — and it only moved on one network.

Impressions, fill rate, format mix and geo mix all held inside their normal range. AppLovin eCPM dropped 34% while every other network stayed flat, which rules out seasonality and the wider market. The break lines up with a floor-price change on 12 Aug.

ActionRestore AppLovin’s minimum eCPM floor to $6.20 and re-check in 48 hours.

What broke · What it costs · Why · What to do

What VEX does all day

It doesn't replace your team. It refocuses them.

Like great tooling made engineers faster, VEX takes the report-grinding off your analysts — so everyone, from management to data science, spends their time on what matters.

Revenue protection

Every metric watched around the clock. The moment something breaks — a network, placement, geo or campaign — you get the root cause, the exact dollar impact, and how to stop the bleeding.

Missed opportunities

Underpriced inventory, geos quietly overperforming, formats you're not exploiting — VEX surfaces the upside you'd never have time to dig for, and quantifies it.

Best-practice advisor

Fifteen years of operator playbooks on tap: how your setup compares, what top performers do differently, and which change is worth making first — advice, not just charts.

Market context, already loaded

Your team stops burning daily focus gathering market context — VEX already carries it, so every finding lands against what's happening across the industry, not just against your own numbers.

Zero time on reports

The weekly deck writes itself. Your analysts answer questions instead of assembling slides.

Not a chatbot on your data

An engine that understands it

Anyone can bolt an AI chat window onto a database. VexelX is built the other way around — benchmarks, failure patterns and playbooks compiled into an engine that reads your data the way a veteran analyst would.

An AI chatbot on your data

  • Waits for you to ask the right question
  • Knows your tables, not your industry
  • Happily invents plausible-sounding numbers
  • No idea what "normal" looks like for your business
  • Off duty the moment you close the tab
The difference

The VexelX Engine

  • Flags what matters before you think to ask
  • 15+ years of ad-monetisation & UA expertise built in
  • Every number computed from your data — zero hallucination
  • Knows your baselines, seasonality and benchmarks
  • On duty 24 / 7 / 365
The two objections

Your biggest worries about AI — already solved

We didn't paper over them with a promise. We engineered them out.

Objection: “I can't trust AI numbers.”

It can't invent a number.

Every figure VEX shows is computed from your data, deterministically, and traceable to the source row. The AI explains — it never calculates. That's the point.

Deterministic numbers, every time

Objection: “I won't let AI touch my account.”

It never acts. You decide.

VEX finds, explains and recommends. It never changes a setting, pauses a campaign, or moves a floor. Your hand is always on the switch — by design, not by policy.

Read-only by design

Powered by VEX

The analyst behind every briefing. It reads your game, UA and ad-monetisation data against a causal map of how the business works — then tells you what moved, why, and which lever fixes it before you have to ask.

  • Causal mapEvery metric linked to what drives it
  • Playbooks15+ years of operator expertise, encoded
  • DeterministicEvery number computed from your data

Deterministic numbers · Read-only by design · Never acts without you

Live in days. Not another integration project.

No SDKs, no engineering sprint, no six-month rollout. VEX starts on the data you already have.

01 — Connect

Minutes, not sprints

Plug in your networks and platforms, or upload the exports you already have. If it's a CSV today, that's enough to start.

02 — Learn

VEX learns your business

It maps your apps, markets and baselines, then starts watching — anomalies, opportunities and benchmarks, judged against how your business actually behaves.

03 — Own

Your data stays yours

Isolated per customer, never used to train models, never shared. Explicit, audited access only. Leave any time and it's deleted — completely.

The full detail on isolation, access and deletion is on the data & compliance page.

A true story

One catch paid for the entire year.

A partner's revenue configuration broke silently — the kind of issue that historically surfaces in a monthly review, weeks too late. VEX flagged it immediately, isolated the root cause, and the team fixed it the same day. The saved revenue ran into six figures — more than a year of VexelX subscriptions, recovered in one incident.

  • Minutes To detection & root cause
  • Same day Fixed & verified
  • $100K+ Revenue protected

Stop finding out too late. Start deciding faster.

Book a walkthrough and watch VEX read a business like yours — the numbers, the causes, and what to do first. Thirty minutes, your own export if you bring one, no slideware.

Book a walkthrough See pricing

Or register interest

Pilot seats are limited — we onboard one publisher at a time. Leave your details and we'll be in touch when a seat opens.

No newsletter, no drip campaign. One human reply.

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Twenty minutes, your data or ours. Tell us who you are and we'll come back with two or three times.

Handled by a human. No mailing list, ever.